Privacy Policy

1. Who We Are

ClearRoute Auto (“Voie Claire Auto”) is a subprime auto financing service connecting drivers across Canada with lenders who specialize in all credit situations. We operate through our website at clearrouteauto.ca.

2. Information We Collect

When you use our application form, we collect:

• First name and last name
• Phone number and email address (email optional)
• Province, home address and how long you've lived there
• Date of birth
• Employment status, employer and job title, income type and amount, and how long you've had that income
• Whether you rent or own, and your monthly housing payment
• Residency status, whether you hold a driver's licence, and your own estimate of your credit rating
• Vehicle preferences (type, monthly budget), trade-in details and purchase timeline
• Language preference
• A photo of your driver's licence — only if you choose to send one after applying, so the lender handling your financing can verify your identity

We do not pull your credit report through our website form, and we never ask for your social insurance number or any bank or financial account information there.

3. How We Use Your Information

Your information is used to:

• Match you with appropriate lenders for your situation
• Contact you about your application via phone, email, or SMS
• Improve our services and website experience
• Comply with legal obligations

4. Credit Inquiries

Submitting an application through our website does not trigger a hard credit check. We only perform a soft inquiry, which does not affect your credit score. A hard inquiry will only occur if you choose to proceed with a specific lender's offer and provide your explicit consent.

5. Information Sharing

We may share your information with:

• Lending partners — to process your application and find the best financing options
• Dealership partners — to facilitate vehicle selection and delivery
• Service providers — who help us operate our business (CRM, communication tools)

We do not sell your personal information to third parties for marketing purposes.

6. Data Security

We use industry-standard security measures to protect your personal information, including encrypted data transmission (HTTPS), server-side form processing, and rate-limited submissions to prevent abuse. Your information is transmitted securely and is never stored in your browser.

7. Cookies & Analytics

We use cookies and similar technologies to improve your browsing experience and understand how our website is used. This includes Facebook Pixel for advertising measurement. You can disable cookies in your browser settings, though some features may not function properly.

8. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent to communications at any time
• Opt out of marketing messages by replying STOP to any SMS

9. Canadian Privacy Law

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation including Quebec's Law 25 (Act respecting the protection of personal information in the private sector). Residents of Quebec have additional rights regarding the collection and use of personal information.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

ClearRoute Auto / Voie Claire Auto
Email: privacy@clearrouteauto.ca
Phone: (613) 312-6797

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our website after changes constitutes acceptance of the updated policy.